Searchspring
Searchspring
Searchspring
My Role:
My Role:
Lead Designer
Lead Designer
Lead Designer
Client:
Client:
Client:
Searchspring
Searchspring
Searchspring
Duration
Duration
Duration
3 Month
3 Month
3 Month
Team:
Team:
Team:
2 Designers, 3 Project Managers, 5+engineers
2 Designers, 3 Project Managers, 5+engineers
2 Designers, 3 Project Managers, 5+engineers
About this project
About this project
About this project
Searchspring is a leading company in providing software solutions for e-commerce businesses. They approached us for a website re-design that would help enhance their website in a way that would reflect the business’s vision to bring tailored and automated solutions to their customers. We transformed Searchspring’s new website with a design that allows users to instantly explore the benefits and innovations of Searchspring’s products, quickly find free tools and sign up for valuable resources.
Searchspring is a leading company in providing software solutions for e-commerce businesses. They approached us for a website re-design that would help enhance their website in a way that would reflect the business’s vision to bring tailored and automated solutions to their customers. We transformed Searchspring’s new website with a design that allows users to instantly explore the benefits and innovations of Searchspring’s products, quickly find free tools and sign up for valuable resources.
Searchspring is a leading company in providing software solutions for e-commerce businesses. They approached us for a website re-design that would help enhance their website in a way that would reflect the business’s vision to bring tailored and automated solutions to their customers. We transformed Searchspring’s new website with a design that allows users to instantly explore the benefits and innovations of Searchspring’s products, quickly find free tools and sign up for valuable resources.
Challenges with the old site
Challenges with the old site
Challenges with the old site
Searchspring felt that their website failed to effectively communicate the value and impact of the innovative solutions they offered.
A confusing navigation made finding relevant information about products, pricing, and platform capabilities difficult for users.
Visual and structural inconsistencies created a business identity that was lacking compared to its competitors.
We set out on a redesign to better reflect its services, engage potential customers, and improve usability.
Searchspring felt that their website failed to effectively communicate the value and impact of the innovative solutions they offered.
A confusing navigation made finding relevant information about products, pricing, and platform capabilities difficult for users.
Visual and structural inconsistencies created a business identity that was lacking compared to its competitors.
Recognizing the need for a stronger brand presence and user-friendly experience, Searchspring set out to redesign its website to better reflect its services, engage potential customers, and improve usability.
Searchspring felt that their website failed to effectively communicate the value and impact of the innovative solutions they offered.
A confusing navigation made finding relevant information about products, pricing, and platform capabilities difficult for users.
Visual and structural inconsistencies created a business identity that was lacking compared to its competitors.
Recognizing the need for a stronger brand presence and user-friendly experience, Searchspring set out to redesign its website to better reflect its services, engage potential customers, and improve usability.
Searchspring felt that their website failed to effectively communicate the value and impact of the innovative solutions they offered.
A confusing navigation made finding relevant information about products, pricing, and platform capabilities difficult for users.
Visual and structural inconsistencies created a business identity that was lacking compared to its competitors.
Recognizing the need for a stronger brand presence and user-friendly experience, Searchspring set out to redesign its website to better reflect its services, engage potential customers, and improve usability.
The Challenge
The Challenge
The Challenge
Searchspring’s primary audience consists of businesses looking for a powerful software solution to scale their eCommerce operations. After conducting a UX audit of the existing site, we identified several key areas that needed improvement:
Clarity in Messaging – The old site did not clearly communicate how Searchspring’s platform helps businesses optimize their site search, merchandising, and personalization.
Improved Navigation & Information Architecture – Users found it difficult to locate essential information about features, pricing, and platform capabilities, leading to frustration and higher drop-off rates.
Visual Hierarchy & Consistency – The design lacked a cohesive structure, making it challenging to scan and absorb key information efficiently.
Stronger Conversion Opportunities – The site lacked clear calls-to-action (CTAs) and engaging touchpoints that guide users toward demo requests and sign-ups.
Searchspring’s primary audience consists of businesses looking for a powerful software solution to scale their eCommerce operations. After conducting a UX audit of the existing site, we identified several key areas that needed improvement:
Clarity in Messaging – The old site did not clearly communicate how Searchspring’s platform helps businesses optimize their site search, merchandising, and personalization.
Improved Navigation & Information Architecture – Users found it difficult to locate essential information about features, pricing, and platform capabilities, leading to frustration and higher drop-off rates.
Visual Hierarchy & Consistency – The design lacked a cohesive structure, making it challenging to scan and absorb key information efficiently.
Stronger Conversion Opportunities – The site lacked clear calls-to-action (CTAs) and engaging touchpoints that guide users toward demo requests and sign-ups.
With these insights, we focused our redesign on creating a more intuitive, engaging, and conversion-driven experience that better reflects Searchspring’s value and expertise.
Searchspring’s primary audience consists of businesses looking for a powerful software solution to scale their eCommerce operations. After conducting a UX audit of the existing site, we identified several key areas that needed improvement:
Clarity in Messaging – The old site did not clearly communicate how Searchspring’s platform helps businesses optimize their site search, merchandising, and personalization.
Improved Navigation & Information Architecture – Users found it difficult to locate essential information about features, pricing, and platform capabilities, leading to frustration and higher drop-off rates.
Visual Hierarchy & Consistency – The design lacked a cohesive structure, making it challenging to scan and absorb key information efficiently.
Stronger Conversion Opportunities – The site lacked clear calls-to-action (CTAs) and engaging touchpoints that guide users toward demo requests and sign-ups.
With these insights, we focused our redesign on creating a more intuitive, engaging, and conversion-driven experience that better reflects Searchspring’s value and expertise.
Searchspring’s primary audience consists of businesses looking for a powerful software solution to scale their eCommerce operations. After conducting a UX audit of the existing site, we identified several key areas that needed improvement:
Clarity in Messaging – The old site did not clearly communicate how Searchspring’s platform helps businesses optimize their site search, merchandising, and personalization.
Improved Navigation & Information Architecture – Users found it difficult to locate essential information about features, pricing, and platform capabilities, leading to frustration and higher drop-off rates.
Visual Hierarchy & Consistency – The design lacked a cohesive structure, making it challenging to scan and absorb key information efficiently.
Stronger Conversion Opportunities – The site lacked clear calls-to-action (CTAs) and engaging touchpoints that guide users toward demo requests and sign-ups.
With these insights, we focused our redesign on creating a more intuitive, engaging, and conversion-driven experience that better reflects Searchspring’s value and expertise.
Objective & Goals
Objective & Goals
Objective & Goals
Redesign Searchspring’s website to drive user engagement and conversions.
Redesign Searchspring’s website to drive user engagement and conversions.
Redesign Searchspring’s website to drive user engagement and conversions.
Research
Research
Stakeholder Interviews – We collaborated with the Searchspring Sales team to gain insights into common customer pain points, questions, and decision-making processes when evaluating eCommerce solutions.
Market Research – We performed a competitive and comparative analysis, studying industry leaders and best practices to identify areas where Searchspring could better position itself in the industry and improve its digital experience.
Stakeholder Interviews – We collaborated with the Searchspring Sales team to gain insights into common customer pain points, questions, and decision-making processes when evaluating eCommerce solutions.
Market Research – We performed a competitive and comparative analysis, studying industry leaders and best practices to identify areas where Searchspring could better position itself and improve its digital experience.
Stakeholder Interviews – We collaborated with the Searchspring Sales team to gain insights into common customer pain points, questions, and decision-making processes when evaluating eCommerce solutions.
Market Research – We performed a competitive and comparative analysis, studying industry leaders and best practices to identify areas where Searchspring could better position itself in the industry and improve its digital experience.
Stakeholder Interviews – We collaborated with the Searchspring Sales team to gain insights into common customer pain points, questions, and decision-making processes when evaluating eCommerce solutions.
Market Research – We performed a competitive and comparative analysis, studying industry leaders and best practices to identify areas where Searchspring could better position itself and improve its digital experience.
Structuring with a better Sitemap
Structuring with a better Sitemap
Structuring with a better Sitemap
By analyzing feedback from the Searchspring Sales team and our research, we identified key pages and user flows that needed restructuring.
This new structure helped eliminate confusion, improve engagement, and create a more intuitive journey for businesses evaluating Searchspring as a solution.
By analyzing feedback from the Searchspring Sales team and our research, we identified key pages and user flows that needed restructuring.
This new structure helped eliminate confusion, improve engagement, and create a more intuitive journey for businesses evaluating Searchspring as a solution.
Our solutions
Our solutions
Our solutions
Enhancing navigation with multi-column
mega menu
Enhancing navigation with multi-column
mega menu
Enhancing navigation with multi-column
mega menu
To improve discoverability and ease of use, we designed a multi-column mega menu that provides a structured, intuitive way to explore Searchspring’s offerings.
This created clear categorization and better engagement opportunities for the user.
To improve discoverability and ease of use, we designed a multi-column mega menu that provides a structured, intuitive way to explore Searchspring’s offerings.
Key improvements in our new design:
Clear Categorization
Improved Content Hierarchy
Better Engagement Opportunities
This new navigation system allows users to find information quickly, explore solutions effortlessly, and engage with Searchspring’s platform more effectively.
To improve discoverability and ease of use, we designed a multi-column mega menu that provides a structured, intuitive way to explore Searchspring’s offerings.
This created clear categorization and better engagement opportunities for the user.
To improve discoverability and ease of use, we designed a multi-column mega menu that provides a structured, intuitive way to explore Searchspring’s offerings.
Key improvements in our new design:
Clear Categorization
Improved Content Hierarchy
Better Engagement Opportunities
This new navigation system allows users to find information quickly, explore solutions effortlessly, and engage with Searchspring’s platform more effectively.
Redesigning the landing page for engagement
Redesigning the landing page for engagement
Redesigning the landing page for engagement
Our goal for the new landing page was to create a clearer, more engaging introduction to Searchspring’s offerings while reinforcing its credibility and value for eCommerce businesses.
We defined product offerings upfront in the hero section immediately communicate the business value. Additionally, we added a logo strip of well-known clients to establish credibility.
Our goal for the new landing page was to create a clearer, more engaging introduction to Searchspring’s offerings while reinforcing its credibility and value for eCommerce businesses.
We defined product offerings upfront in the hero section immediately communicate the business value. Additionally, we added a logo strip of well-known clients to establish credibility.
Our goal for the new landing page was to create a clearer, more engaging introduction to Searchspring’s offerings while reinforcing its credibility and value for eCommerce businesses.
We defined product offerings upfront in the hero section immediately communicate the business value. Additionally, we added a logo strip of well-known clients to establish credibility.
Product page that educates and converts
Product page that educates and converts
Product page that educates and converts
Our goal was to create a clear and engaging layout that helps potential customers understand the platform’s features and see its impact in action.
We structured the page to highlight key capabilities in a scannable and digestible format. Also including success stories to showcase the benefits of using Searchspring.
A dedicated Request Demo CTA section helps encourage users to take the next step in exploring Searchspring’s solutions.
Both the Product Suites and Latest Insights sections also allow for the user to explore more within the site to encourage retention.
Our goal was to create a clear and engaging layout that helps potential customers understand the platform’s features and see its impact in action.
We structured the page to highlight key capabilities in a scannable and digestible format. Also including success stories to showcase the benefits of using Searchspring.
A dedicated Request Demo CTA section helps encourage users to take the next step in exploring Searchspring’s solutions.
Both the Product Suites and Latest Insights sections also allow for the user to explore more within the site to encourage retention.
Our goal was to create a clear and engaging layout that helps potential customers understand the platform’s features and see its impact in action.
We structured the page to highlight key capabilities in a scannable and digestible format. Also including success stories to showcase the benefits of using Searchspring.
A dedicated Request Demo CTA section helps encourage users to take the next step in exploring Searchspring’s solutions.
Both the Product Suites and Latest Insights sections also allow for the user to explore more within the site to encourage retention.
An engaging and discoverable resource hub
An engaging and discoverable resource hub
An engaging and discoverable resource hub
Our redesign focused on making it easier for users to find relevant insights, browse different content types, and take action.
This included creating stronger page hierarchy, showcasing a mix of content types to cater to different learning preferences.
By adding a search and filter, this allowed the resource hub to transform into a learning center that would help reinforce Searchspring’s expertise in eCommerce optimization.
Our redesign focused on making it easier for users to find relevant insights, browse different content types, and take action.
This included creating stronger page hierarchy, showcasing a mix of content types to cater to different learning preferences.
By adding a search and filter, this allowed the resource hub to transform into a learning center that would help reinforce Searchspring’s expertise in eCommerce optimization.
Our redesign focused on making it easier for users to find relevant insights, browse different content types, and take action.
This included creating stronger page hierarchy, showcasing a mix of content types to cater to different learning preferences.
By adding a search and filter, this allowed the resource hub to transform into a learning center that would help reinforce Searchspring’s expertise in eCommerce optimization.
Bringing Wireframes to Life
Bringing Wireframes to Life
Bringing Wireframes to Life
After extensive research, strategic planning, and iterative design, we are proud to present the final high-fidelity designs for Searchspring's website.
After extensive research, strategic planning, and iterative design, we are proud to present the final high-fidelity designs for Searchspring's website.
After extensive research, strategic planning, and iterative design, we are proud to present the final high-fidelity designs for Searchspring's website.
Collaborating with the development team
Collaborating with the development team
Collaborating with the development team
In this project, I worked closely with the development team in multiple ways to ensure a successful launch.
Providing dev notes- detailed specifications, design annotations for micro-interactions, hover states, and dynamic elements to bridge the gap between vision and technical implementation.
Ensure responsiveness- improving layouts, accessibility, and load-time optimizations to create a fast, user-friendly experience.
QA testing – Reviewing builds, testing functionality, and working through iterations to ensure that the final product matched the intended design vision.
By maintaining open communication on Slack and Asana, we ensured that the final website was visually polished, technically sound, and user-friendly across all devices.
In this project, I worked closely with the development team in multiple ways to ensure a successful launch.
Providing dev notes- detailed specifications, design annotations, and interactive prototypes to help bridge the gap between vision and technical implementation.
We collaborated closely to ensure responsive layouts, accessibility improvements, and load-time optimizations to create a fast, user-friendly experience.
One of the ligning on micro-interactions, hover states, and dynamic elements to enhance engagement without compromising performance.
Conduct Design QA – Reviewing builds, testing functionality, and working through iterations to ensure that the final product matched the intended design vision.
By maintaining open communication and an iterative approach, we helped ensure that the final website was visually polished, technically sound, and user-friendly across all devices.
In this project, I worked closely with the development team in multiple ways to ensure a successful launch.
Providing dev notes- detailed specifications, design annotations, and interactive prototypes to help bridge the gap between vision and technical implementation.
We collaborated closely to ensure responsive layouts, accessibility improvements, and load-time optimizations to create a fast, user-friendly experience.
One of the ligning on micro-interactions, hover states, and dynamic elements to enhance engagement without compromising performance.
Conduct Design QA – Reviewing builds, testing functionality, and working through iterations to ensure that the final product matched the intended design vision.
By maintaining open communication and an iterative approach, we helped ensure that the final website was visually polished, technically sound, and user-friendly across all devices.
In this project, I worked closely with the development team in multiple ways to ensure a successful launch.
Providing dev notes- detailed specifications, design annotations, and interactive prototypes to help bridge the gap between vision and technical implementation.
We collaborated closely to ensure responsive layouts, accessibility improvements, and load-time optimizations to create a fast, user-friendly experience.
One of the ligning on micro-interactions, hover states, and dynamic elements to enhance engagement without compromising performance.
Conduct Design QA – Reviewing builds, testing functionality, and working through iterations to ensure that the final product matched the intended design vision.
By maintaining open communication and an iterative approach, we helped ensure that the final website was visually polished, technically sound, and user-friendly across all devices.
Enhancing Searchspring's Digital Presence
Enhancing Searchspring's Digital Presence
Enhancing Searchspring's Digital Presence
Through our comprehensive redesign of Searchspring's website, we aimed to create a more intuitive, engaging, and user-centric online experience. By addressing key areas such as navigation, content structure, and visual design, we sought to better align the website with Searchspring's brand values and effectively showcase their services.
This project shows the importance of aligning digital platforms with user needs and business objectives, setting the stage for ongoing success in an ever-evolving digital landscape.
Through our comprehensive redesign of Searchspring's website, we aimed to create a more intuitive, engaging, and user-centric online experience. By addressing key areas such as navigation, content structure, and visual design, we sought to better align the website with Searchspring's brand values and effectively showcase their services.
This project shows the importance of aligning digital platforms with user needs and business objectives, setting the stage for ongoing success in an ever-evolving digital landscape.
Through our comprehensive redesign of Searchspring's website, we aimed to create a more intuitive, engaging, and user-centric online experience. By addressing key areas such as navigation, content structure, and visual design, we sought to better align the website with Searchspring's brand values and effectively showcase their services.
This project shows the importance of aligning digital platforms with user needs and business objectives, setting the stage for ongoing success in an ever-evolving digital landscape.
